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[8][doubtful – focus on] Internet content companies also manipulated some attributes inside the HTML supply of a site in an try and rank effectively in search engines.[nine] By 1997, search engine designers identified that site owners were being making initiatives to rank perfectly within their search engine Which some website owners have been even manipulating their rankings in search results by stuffing pages with extreme or irrelevant key terms. Early search engines, such as Altavista and Infoseek, altered their algorithms to stop webmasters from manipulating rankings.[10]
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In 1998, two graduate pupils at Stanford University, Larry Web page and Sergey Brin, created "Backrub," a search engine that relied on the mathematical algorithm to rate the prominence of Web content. The variety calculated because of the algorithm, PageRank, can be a purpose of the amount and energy of inbound back links.
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